Public Image Training Materials
Below you can click the image to download and review the 2023 training presentations from Super Saturday, as well as past presentations for public image training in Disrict 7150. Need more information? Reach out to Lizzy at rotarylizzy@gmail.com to set up a one-on-one session, a training for your club's leadership team or as a meeting program.
2023 Training:
2022 Training:
2021 Trainings:
SOCIAL INSPIRATION
Ever struggle with what to post on your club's social media? We recommend clubs try to post consistently, a minimum of three times per week, with variety in the types of information. Posting the same invite to your weekly meeting every Wednesday is not at all a good experience for people following your page. Inviting them to your events, as well as educating them about the work of your club and Rotary, explaining some of Rotary's global impact and helping to promote your community are all things to talk about on social for a good mix of posts.
But that's some flowery, broad advice. How about something concrete that you can work from? Check out this sample schedule for daily social activities that you could draw inspiration from for your page. This shows a post or action each day, so don't feel pressured to follow it to the letter. Take each day's suggestion and spread it out to meet the recommended three posts per week. And remember, use Meta's business tools to pre-schedule these posts and save yourself a lot of time. You can event cross post on Facebook and Instagram at the same time! Click the image of the sample social schedule below to download a PDF version. And contact your Public Image Chair Lizzy Martin at rotarylizzy@gmail.com for one-on-one support with your social strategy!
RI President Elect Gordon McInally Announces Annual Theme
Rotary International President-elect R. Gordon R. McInally called for members to capture the world's attention and lead the way toward possibilities far beyond our current expectations. McInally, a member of the Rotary Club of South Queensferry, West Lothian, Scotland, revealed the 2023-24 presidential theme, Create Hope in the World, during the Rotary International Assembly in Orlando, Florida, USA, on 9 January. He urged members to promote peace in troubled nations, help those affected by conflict, and maintain the momentum of initiatives begun by past leaders. Click here to read more.
You can download the theme logo in several different formats and colors along the right hand side of this page, under Public Image Resources.
Remember though that we do not use this new theme until July 1 and we continue to Imagine Rotary until then!
NEW AREAS OF FOCUS BRANDING RULES
Since adding a seventh Area of Focus, Rotary's marketing gurus have created a new branding approach that includes graphics, colors and how we talk about them. The most important take-away is to know that we no longer should refer to the number of areas and instead simply call them our Areas of Focus. No six, no seven, just plain "Areas of Focus."
Since adding a seventh Area of Focus, Rotary's marketing gurus have created a new branding approach that includes graphics, colors and how we talk about them. The most important take-away is to know that we no longer should refer to the number of areas and instead simply call them our Areas of Focus. No six, no seven, just plain "Areas of Focus."
There are also new icons that have been created and made available in the Brand Center (see example below). Each has a designated color and you should never mix up the colors. Clubs can use these icons when explaining the types of humanitarian work that Rotary does to members and non-Rotarians alike. The icons give you a great visual and might help us all to remember all the areas!
Click here to download a zip file of all the icons, including groupings like you see here and individual icons.
Click here to download the branding guide so you know the best way to present our Areas of Focus.
All of this is also available in the menu on the right side of the page!
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